Strategy and Creativity of Halo Coffee London

Strategy and Creativity of Halo Coffee London STUDENT NAME: PHAMGIA HUY TRAN 1.1 Threat of Substitutes: High Current: Although coffee market is a growing rapidly, tea continues to be the leader of the hot beverage products. There are other beverages which are used, enjoyed and supported by many people instead of coffee such as: fruit juices, water, soda, energy drinks etc. Consumers do not have to pay any cost when they switch from coffee to substitutes, which may increase the threat. Future: Since coffee and coffee bean are the only products of Halo, their target customer market is really limited. Nowadays people have more choices of their beverage, especially the hot one like tea or milk, which are much healthier than coffee. In the research of the share of hot beverages consumed most often by individuals in the United Kingdom (UK) in 2015, evidence has showed that 44 percent drink tea most often, followed by 21 percent who drink instant coffee (Statista, 2015). 1.2 Intensity of Competitive Rivalry: High    Current: The industry has a monopolistic competition and Nestlà © Group is dominating the largest market share especially by their two brands Nespresso and Nescafà ©. Other competitors also have a remarkable markets share. Consumers do not have to pay any cost for switching to other brands, which creates high rate in rivalry. Because the industry is mature with low growth rate, there is the predictable retaliation from well companies against each others for brand equity, resources, important locations and price competition due to all of them looking for increasing their market share from established firms. Future: Since B2B is the maily target market of Halo, their market is too narrow and it is possible to lost their market share easily to others brands which are more popular. Nespresso and Nescafà © have been widening the market share to B2B market. According to Nestlà © Nespresso S.A (2016),   Nespresso has formed partnerships with prestigious culinary organizations and chefs around the world to interact and share viewpoints with key players in the industry such as: Served by over 780 star-rated chefs or equivalent, served by 15 major airlines including: Cathay Pacific Airways, Qatar Airways and Emirates Airlines, Swiss International Air Lines, Etihad Airways. Halo is now facing the threat of losing their business partners to bigger brands like Nespresso. 1.3 Difficulty in supplying Current: Purchasing coffee is not a straight forward process and often purchasing direct from a grower can create problems further down the supply chain. This can be a serious problem because Halo cannot have a stable coffee resource with high requirements from the local famers and growers. Future: Climate change- Less suitable land for coffee: Droughts in a long period of time, increased temperatures and heavy rains are the main factors that make harvest seasons suddenly change without any reason and therefore not able to be predicted. It is estimated that the areas suitable for coffee cultivation will decrease substantially by 2020 (CBI, 2016). The underlying drastic changes in the suitability of land for coffee production are having adverse effects (Coffee Barometer, 2014). This will effect highly and directly to the resources of Halo from their suppliers. 2.1 Assumptions and assumption reversal Assumptions about Halo: Halo sells only coffee and coffee beans Halo has 2 ranges of products available only online: Halo Signature and Halo Speciality and target customers: B2B, home-coffee drinkers. Halos suppliers are from South America Reverse each assumptions: Halo has other products Halo coffee products are various and sold in coffee shops or retailers, customers are diversified Halo supplies itself How to accomplish those reversals: Halo has other products According to the identified issues mentioned above, people now have a huge number of choices for their beverage. It is considerable for Halo to produce and develop other kind of drinks than coffee such as soft drinks or energy drinks, especially tea due to the taste of consumers. Nespresso and Nescafà © are just two of different brands from Nestle beside others drink brands like Milo, Nestea and Nesquik. With this strategy, Halo can get benefits from the non-coffee drinkers, which is a very wide and profitable market. However, this is also a mature market with big brands dominating like Pepsi, Coca-cola, Monster, Red bull. If Halo decides to be a new entrant into a new market with different products than coffee, Halo need to start over again from the market research as well as marketing research. This is not recommendable for Halo to spend their resource into a mature market like soft drinks because Halo is still facing difficulties in remaining and increasing their own coffee marke t share. Halo coffee products are various and sold in coffee shops or retailers Currently, Halo has served only their coffee with 2 ranges of products available only online: Halo Signature and Halo Speciality. This may creates a limit of choice for customers who want to enjoy a new taste or their personal one. Instead of providing only 2 ranges of products which are Halo Signature and Halo Speciality, Halo should create more different tastes of coffee, or especially let the customers choose and mix the ingredients to create their own personal taste. This special service will make Halo unique and will satisfy a number of customers who do not like the 2 old ranges of products in the past. To make this service possible, Halo should open their coffee shops chains or retailers because this will make Halo more accessible to everybody than the online business way. Customers will find it more convenient and interested to create and have a cup of coffee with their personal taste rather than the old online way. About the old online way, Halo should develop their website t o make it more attractive and home-coffee drinkers can also choose and mix the ingredients to create and order coffee as well. This option is highly suggested because it not only solves the limit of target customers, but also makes Halo become famous for the special service. To follow this way, Halo needs to carry out more research and test to produce new coffee products or new ingredients so that customers will have a variety of choices. Halo supplies itself Although the bargaining power of the suppliers has been limited, Halo cannot control the negative effect from climate changes on the crops as well as the resource. It is predictable that the areas suitable for coffee cultivation will decrease substantially by 2020 (CBI, 2016). In order to have a stable resources, Halo can supply itself by creating an area in the UK that have a same condition to South America to grow coffee beans. By modern technology, it is possible to build a technical farm with modern equipments can make the same weather conditions and import the soil from South America. In addition, Halo can apply some technique skills in growing coffee beans to make sure that they can harvest coffee beans all around the years. This option prevents Halo from the risks of supplies from South America, which is too far and cannot be control well, provides a stable resource for Halo to sell 12 months a year. However, it will cost a lot of money to set up a modern farm like this and it will usually take 4-5 years for a coffee tree to start producing coffee which is a long time. This option is not recommendable because it costs a lot of time and money and it is not suitable for a small company like Halo for now. 2.2 SCAMPER Substitute o To compete with other beverage brands, Halo can develop more different types of products like tea, soft drinks, mineral water, which are all substitutes. However, these products are in mature markets so it will be hard for a new entrant like Halo to have market share. Halo can choose and take coffee beans from suppliers in closer areas instead of South America to reduce the shipping cost, but the quality of coffee beans may be reduced as well because the soil and the weather in closer areas are not the best to grow coffee. It is possible to build a modern farm in the UK with the same climate and soil condition to South America to grow, harvest and supply for itself, but it will cost Halo a huge number of money and time to carry out this plan. Combine o Halo should run the business both online and offline as the same time. Opening coffee shops chains to introduce product directly will help Halo become more recognizable and increase image of the company. Doing just-in-time system service, especially online to reduce flow times within production system as well as response times from suppliers and to customers. Making more ranges of coffee to give more choices to the customers, or providing them a special service that let customers create their personal coffee taste. This can increase Halos brand and the company will be more popular to everyone. It will take time and money to carry out researches for new coffee or ingredients. Adapt o To reduce the threats from substitutes and rivalry, Halo needs to diversify their coffee products to attract more customers and key partnerships. This will help Halo to gain market share and compete with other competitors. When this trend nowadays is taking care of the environment, Halo should take advantage of their biodegradable capsules, which is one of their strength to increase the companys image. Modify o Halo should widen the ranges of coffee products to be more accessible because customer will have more choices than the 2 old ranges. Halo should increase the use of the biodegradable capsules to gain good impression from the society. Put to another use o Halo can benefit from the used coffee beans by selling the coffee grounds to some organizations that take care about beauty to produce cosmetic or sell coffee grounds to farmers because it is good for the soil. This can save a lot of money for Halo as well as recycle the coffee grounds to protect the environment. Eliminate o Halo is lack of target customers as well as diversification of product ranges, so they need to improve more things, not eliminate. Reverse o Currently, Halo has 2 ranges of products available only online: Halo Signature and Halo Speciality and target customers: B2B, home-coffee drinkers. This may creates a limit of choice for customers who want to enjoy a new taste or their personal one. Instead of providing only 2 ranges of products which are Halo Signature and Halo Speciality, Halo should create more different tastes of coffee, or especially let the customers choose and mix the ingredients to create their own personal taste. This special service will make Halo unique and will satisfy a number of customers who do not like the 2 old ranges of products in the past. To make this service possible, Halo should open their coffee shops chains or retailers because this will make Halo more accessible to everybody than the online business way. Customers will find it more convenient and interested to create and have a cup of coffee with their personal taste rather than the old online way. In conclusion, the most realistic and effective strategy for Halo to solve their issues and get more market share is to provide more choices of coffee products and provide coffee shops and retailers with special service. What is the company selling? Coffee and coffee bean What is the benefit of using it? Coffee with your personal taste Who is the target customer for this product or service? People who want to have a best cup of coffee with their own favorite taste REFERENCE Statista. (2015) Hot beverage consumption by type in the United Kingdom (UK) 2015 https://www.statista.com/statistics/466550/hot-beverage-consumption-by-type-in-the-united-kingdom-uk/ Nestlà © Nespresso S.A., Corporate Communications. (May 2016) Nespresso business to business https://www.nestle-nespresso.com/asset-library/documents/nespresso%20-%20b2b%20backgrounder.pdf Nestle. (2016) http://www.nestle.com/brands/drinks Equal exchange. (2016) From bean to cup http://equalexchange.coop/products/coffee/steps CBI- Ministry Of Foreign Affairs. (2016). Which trends offer opportunities on the European coffee market? Retrieved from: https://www.cbi.eu/market-information/coffee/trends/ CBI- Ministry Of Foreign Affairs. (2016). How to do business with European coffee buyers Retrieved from: https://www.cbi.eu/market-information/coffee/doing-business/

Movie Review †The Help Essay

â€Å"The Help† based on a best-selling novel by Kathryn Stockett, a story of three women who take extraordinary risk in writing a novel based on the stories from the view of black maids and nannies. Set in Jackson, Mississippi in the early 1960s, a young girl sets out to change the town. Skeeter, who is 21 years old, white, educated from Ole Miss, dreams of becoming a journalist. She returns home to find the family maid, Constantine, gone and no one will explain to her what happened. Skeeter acquires a job as a columnist for the local paper at the being of the movie. Skeeter mother’s only concern is for Skeeter to find a husband. Skeeter’s ambition to become a writer starts with her idea to write a novel about from the view of the black maids and nannies in Jackson. Aibileen, who lost her son after he was ran over and dumped at a hospital, works as a maid for a family. She watches after the seventeenth child of a white family. Minny, Aibileen’s friend and a maid, raises children of her own and keep secrets of the white women she works for. The unlikely trio begins to write the stories of the life of the maid from their viewpoint. It is socially unacceptable and against the law in Mississippi to discuss integration. Skeeter needs to recruit more maids to tell their stories. However no maids are willing to help until a series of events happen that change their minds. The book published called â€Å"The Help† with all of the stories having hidden identities. The white women of the town begin to question who the true characters are and where the book is actually taking place. Some of the women swear up and down it is not Jackson to protect themselves from humiliation. The movie along with the book the three wrote during the movie depicts how life was really like in Jackson for black families. There are several areas within the movie that describe what live is Jackson was like. There is a scene in the movie where Aibileen was in the bathroom, built specifically for her because a white lady in the movies says that bla ck people have different diseases than white people. In several scenes in the movie, the maids travel on buses that are for black people only or are at the back of a bus with the white people at the front. Skeeter goes to the  library in Jackson and gets a book with information about segregation and the laws. Blacks could not attend the same schools and churches as the white people. The transferring of books between whites and blacks was not acceptable. They remained with whoever began using them first. They were to remain with the population that started using them. They also use separate entrances to public buildings. Aibileen tells the story of how her son died and explained that they the white bosses loaded him up in the back of a pickup after being ran over. They dropped him off in front of the colored hospital, honked the horn, and drove away. He later died at home with a collapsed lung because there was nothing the doctors could do to save him. The list above shows some of the issues that are within the movie about segregation and discrimination. The movie, filmed well, shows the different views of life and shows different things and values affect different people. There are several other movies that I have watched related to this one including Ali, a movie about an amazing African American boxer during the 60s and 70s and his way to winning the heavy weight title. Remember the Titans, a film related to integration of schools during the early 70s. The movie is about a new African American football coach that faces the challenges with a racially integrated football team.

Gender And Male And Female - 1197 Words

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The Green Supply Chain Management - 1533 Words

1. Introduction The increase in the level of consumption of material and energy by economic growth leads to environmental issues and problems of resources depletion. Organisations has become increasingly notable to balance the economic and environmental performance due to pressure of competition and community . A new concept of environmental friendliness, also known as sustainable supply chain or green supply chain is now trending in various organisations involved in supply chain business. The green supply chain management is the process of combination of environment protection and day to day supply chain management, including its different parts like material sourcing, designing of product, selection of material, manufacturing process and†¦show more content†¦Green supply chain management transpire as a new approach to attain environmental and financial benefits by diminishing impact and environmental risk at the same time . Now a day’s globalisation is increasing chances or offers for buyers. If the buyers will demand environment friendly product, the supplier will make more green products which will lead to environment protection. An organisation should focus on green supply chain as a social cause not for social cause or public image. Manufacturers should need to work with their raw material suppliers to provide them environmental friendly products, through this manufacturers can set a benchmark for the suppliers in process of supply chain management . The manufactured goods are further transported in ecofriendly manner, big companies are adopting techniques to maintain sustainability. The main aim of the organisations to perform green supply chain management is to fulfil the expectations of international markets to improve financial and environmental performance. Manufacturers are only involving those suppliers who are engaged in ecofriendly supply of raw material, and transportation which can meet the environmental regulations and standards. 2. Benefits of Green supply chain management. Green supply chain helps in the proper usage of all the available resources for production of an alliance. By implementing green supply chain management process through their whole business and taking ecofriendly decisions, companies